Want to Know About Team UF?

Urban Farmhouse began in 2014 in Geneseo, Illinois by Bryce and Melissa Henderson. Our community embraced us in ways that we opened Black Sheep Clothier in 2015 and The Ugly Duckling in 2016. Our shops are physically small, but contain an enormous amount of heart. These family-owned shops have everything you need for yourself or for a gift. Our top notch team can help you find what you need, even if you're not sure what it is. We strive for excellent customer service, always. 

Shopping at our stores isn't about the merchandise. It's about the feeling. We love nothing more than when you come in to chat with us. Bring in your coffee, leave your wallet outside. We don't care. We want to know YOU. If you find this hard to believe, well, just ask anyone that lives in Geneseo.

If you're looking for stores that offer the best, if you want an experience and don't want to be just another customer. You must come see us. 

Our team loves our stores. And it shows.

We can't wait to see you!

Xoxo, Missy 💜💚